Martin WagnerDesign Portfolio

01 / Approach

Turning
complexity into
clarity.

I design complex information and digital experiences to help people understand and use them with confidence.

A fine drawing of Martin Wagner wearing black glasses and a grey roll-neck jumper, seated at his laptop.

Martin WagnerUX/UI Designer & Senior Graphic Designer

02 / Work

Four projects.
Four perspectives.

Building brands. Making information clear. Creating with AI. Designing digital products around people.

03 / Featured Project 01

AI / Prompt Design Project

VELORIS
Brand Experience

From positioning to a consistent brand experience for a premium airline.

Strategy, visual identity and applications across aircraft, cabins, lounges and digital media. A brand book and master prompt provide a shared framework for further design work.

Explore project
A VELORIS aircraft above the clouds in evening light.
Fictional brand project · AI-generated imagery · Brand strategy / Visual identity

From concept to brand experience

In six days, I developed an AI-assisted brand concept for a fictional premium airline, from the brief and positioning to visual identity, applications and quality review.

This independent project was developed as part of professional training in AI and prompt design.

Explore the brand system

The positioning, “Confident Progress”, and creative concept, “A New Lightness”, connect strategy with design. A wordmark, horizon arc and star form the visual identity. Horizon Blue, Ivory, Graphite, Titanium and Gold Accent create a consistent palette across touchpoints.

Brand book page showing the VELORIS wordmark, horizon arc, star and Beyond Distance tagline.
01 / Identity · Logo and brand signature
Original brand palette showing five colours and their proportions: dark blue, ivory, graphite, titanium and gold.
02 / System · Colour palette and balance
VELORIS lounge concept with a branded reception wall, warm lighting and spacious interior.
03 / Application · The brand in space · AI-generated concept visual

View the full brand book (German)

04 / Featured Project 02

Professional Work

Wealthcap
Research & Data Visualization

Making complex financial topics accessible through design.

Concept development, information design and data visualisation for Wealthcap Research. Structuring specialist content and making connections clear.

Explore project
Two Wealthcap Research publications on a bright desk, with a hand pointing to a line chart in the open report.
Wealthcap Research · AI-generated setting featuring an actual publication

Giving specialist content a clear visual form.
Making connections visible.

My contribution ranged from presenting specialist content visually to developing concepts for individual graphics. Depending on the task, I refined existing material to improve readability and navigation, or researched the subject myself and translated the findings into clear visuals.

01 / Comparing investor perspectives

Two doughnut charts compare the views of private and professional investors. Consistent colours, clear percentages and concise illustrations make similarities and differences easy to grasp.

Original German report page comparing private and professional investors with two doughnut charts.
“Mit Alternative Investments durch die Zeitenwende” · Original German report, PDF page 3
Enlarge investor comparison
02 / Putting data in context – fundraising

A time series links fundraising volumes to key historical events. The visual connects the data with the specialist analysis in the accompanying text.

Original German report page showing private equity and private real estate fundraising over time, with historical events and commentary.
“Mit Alternative Investments durch die Zeitenwende” · Original German report, PDF page 4
Enlarge fundraising page

05 / Featured Project 03

AI Film / Proof of Concept

VELORIS
AI Brand Film

Can generative AI deliver a consistent premium brand film?

An end-to-end exploration of brand consistency, production control and the practical limits of AI-assisted filmmaking.

Explore project
A still from the VELORIS film: a passenger in a warmly lit airport lounge overlooking the apron. Watch film · 1:25
Fictional brand project · AI-generated film scene · Soundtrack created with Suno
Explore the project scope

From the project foundations to the film concept, storyboard, AI production and final edit. Keyframes, animation, quality reviews and iteration form the production cycle.

06 / Featured Project 04

UX/UI Bootcamp / Case Study

Pfotenpass

Your pets’ health information, all in one place.

Working in a team of three, we created a user-centred, high-fidelity mobile app prototype. The concept brings health information, appointments and documents together in one organised, accessible place.

Explore project
A person holds a phone displaying the Pfotenpass home screen, with a dog and cat in the softly blurred living room behind.
AI-generated usage scene featuring the Pfotenpass app design

Shaping the product concept and user journeys

My focus was on the product concept, naming and logo, as well as core features, user journeys and information architecture. All decisions were agreed together as a team.

Role
UX/UI Designer · End-to-end
Scope
4 weeks · February 2026

07 / Selected Professional Work

More work.
Breadth in practice.

Digital communications, events and print applications for Wealthcap.

The responsive Wealthcap website shown on a laptop and smartphone.

Digital / Corporate Design

Website Relaunch

Design elements, responsive layouts and the integration of existing content.

My contribution

Defining typography, colours, imagery, graphic language and iconography; integrating media such as podcasts and videos; migrating content and contributing to the content marketing concept.

View project overview
Wealthcap Future Invest registration counter, roll-up banner and event backdrop with a shared visual identity.

Event / Brand Application

Future Invest

A visual concept spanning invitations, registration and event materials.

My contribution

Event branding concept, key visual development, invitation design, registration and event materials, followed by artwork preparation and production coordination.

View project overview
A dark Wealthcap notebook with a graphic network on its cover, beside an open spread featuring a surfer.

Print / Materials & Editorial

Wealthcap Notebook

A tangible brand experience, from editorial content to material selection.

My contribution

Editorial and design concept, research into cover materials and print finishes, key visual development, image and text research, artwork preparation and production coordination.

View project overview

08 / Expertise

What I
bring together.

A drawing of Martin Wagner bringing together layouts, charts and interface sketches.

Brand & Visual Systems

I develop visual identities and translate them into consistent applications and guidelines.

Information & Editorial Design

I structure complex content and make it accessible through data visualisation and editorial design.

UX & UI Design

I bring research, information architecture and interface design together in user-centred prototypes.

AI in the Creative Process

I use AI for research, concept development and visual exploration, guided by clear requirements, critical selection and quality review.

09 / How I Work

Understanding
comes first.

  1. 01Understand

    Clarify the challenge.

    What needs to be achieved, for whom and under what constraints? I listen, research and question the brief.

  2. 02Structure

    Create clarity.

    I organise content, set priorities and develop a concept. Requirements and guiding principles give the design direction.

  3. 03Design

    Develop the solution.

    I turn the concept into a visual solution. Typography, grids and imagery are shaped by the task.

  4. 04Evaluate

    Assess the impact.

    I explain my decisions, incorporate feedback and refine the solution. What matters is whether it achieves its purpose.

10 / About

A drawing of Martin Wagner in a dark cardigan and white T-shirt, holding a tablet and stylus with a thoughtful smile.

Experience. Curiosity. Conviction.

My experience has grown.
My curiosity has stayed.

Seventeen years at Wealthcap shaped my approach. Designing individual pieces gradually evolved into working on concepts, visual systems and digital experiences.

Professional training in UX/UI design and AI for content, design and visual marketing has added new methods and tools to that experience.

I value ownership of my work and open exchange between peers. A good argument can change my mind. And alongside high standards, there should always be room for a shared laugh.

11 / Personal Brand Book

How I think
and work.

What has shaped me, and what I want to contribute.

My brand book explores the thinking behind my work: what guides my decisions, what I have learned and what I value in working with others.

Read my brand book

From my design philosophy

Visual craft is
my foundation.
Design gives it
a purpose.

Inside the brand book

01

Design Philosophy

The task sets
the standard.

A campaign visual and a form can look completely different and still be equally well designed. For me, the test is whether the design fulfils the purpose it was created for.

02

Principles

Decisions need
good reasons.

I want to be able to explain why I recommend a solution, based on the task, audience and context. I value sound reasoning and a willingness to learn from one another.

03

Professional Journey

How experience
shaped my approach.

My career has not followed a straight line. Experiences along the way have shaped how I think about design, take responsibility and learn new things.

12 / Contact

Let’s start a
conversation

Martin Wagner
UX/UI Designer & Senior Graphic Designer

ma.wagner@mac.comLinkedIn profile
Martin Wagner gestures towards a table with two cups and an empty chair.

Original view

VELORIS AI Brand Film · 1:25